This is a contrived Client Brief:

Client Brief

Client: Local Indie Bookshop – “Spine & Soul”

Project: Instagram Graphic – Monthly Book Pick


Objective:

Design a 1080×1350 Instagram post that promotes our Monthly Book Pick (May: Never Let Me Go by Kazuo Ishiguro). It should evoke emotion, curiosity, and fit the tone of the book without using stock images or literal depictions of characters.


Design Requirements:

  • Size: 1080×1350 pixels (portrait format for IG)
  • Title: Monthly Pick: Never Let Me Go
  • Subtitle: Selected by Spine & Soul Staff
  • Visual style: Abstract, minimal, or text-led. No photographs. No faces.
  • Colors: Muted or subdued tones that reflect the tone of the book (e.g. soft greens, greys, washed blues)
  • Include: Spine & Soul logo in bottom corner (you can fake this with a rectangle + “Spine & Soul” in a clean serif or sans font)
  • Fonts: You choose, but aim for legibility and mood alignment
  • Deadline: “Need this today to post by end of day”

Optional prompts to explore visually (not required, just direction):

  • Foggy memories
  • Time slipping away
  • Childhood innocence with cracks
  • Isolation or detachment

Deliverable:

1 exported PNG

1 editable file (Affinity Designer)

Graphic poster promoting the book Never Let Me Go as the “Monthly Pick” by Spine & Soul. The background features abstract, muted organic shapes in green, blue, and beige tones with subtle cracks and textures, evoking a haunting, nostalgic mood. Centered text reads “Monthly Pick: NEVER LET ME GO” in a large serif font, with “Selected by Spine & Soul Staff” beneath in a smaller italic sans-serif. A red stylized “S” logo sits in the lower right corner.