This is a contrived Client Brief:
Client Brief
Client: Local Indie Bookshop – “Spine & Soul”
Project: Instagram Graphic – Monthly Book Pick
Objective:
Design a 1080×1350 Instagram post that promotes our Monthly Book Pick (May: Never Let Me Go by Kazuo Ishiguro). It should evoke emotion, curiosity, and fit the tone of the book without using stock images or literal depictions of characters.
Design Requirements:
- Size: 1080×1350 pixels (portrait format for IG)
- Title: Monthly Pick: Never Let Me Go
- Subtitle: Selected by Spine & Soul Staff
- Visual style: Abstract, minimal, or text-led. No photographs. No faces.
- Colors: Muted or subdued tones that reflect the tone of the book (e.g. soft greens, greys, washed blues)
- Include: Spine & Soul logo in bottom corner (you can fake this with a rectangle + “Spine & Soul” in a clean serif or sans font)
- Fonts: You choose, but aim for legibility and mood alignment
- Deadline: “Need this today to post by end of day”
Optional prompts to explore visually (not required, just direction):
- Foggy memories
- Time slipping away
- Childhood innocence with cracks
- Isolation or detachment
Deliverable:
1 exported PNG
1 editable file (Affinity Designer)
